Officially founded in 2006, Endagon began as nothing more than a college hobby for a few young ambitious men. Logan Lenz, whom was a musician his entire life, wanted to provide value to the ever-changing music industry and local Florida music scenes. He began doing this by putting on live music events and working directly with indie bands and music venues.
Before the company was even found, back in 2003, Lenz and friends began utilizing the untapped potential within a fascinating new website called “MySpace” to promote bands and artists on the Internet. Evolution led to the creation of Endagon Innovations, the second Endagon brand. Of course, this company didn’t officially get founded until 2007, but social media, search engine optimization, and organic online presence was prevalent in Endagon’s operations before it was even known as a strategic tactic for business.
After a few years of operation, Endagon developed into the umbrella company Endagon Enterprises. This allowed the company to begin organizing itself as it continued to expand. Endagon Entertainment, Endagon Innovations, and the newest division, Endagon Music Licensing, stand up as the three main components of the Endagon Trifecta. While each of these operations are identified as unique entities, these companies work out of the same offices and often times work in complete synchronization. It’s the culture and the synergy that allow Endagon to be a fun, young, and sometimes “virtual” company.
The culture of Endagon is based around the idea of “impeccable customer service.” Whether you’re an artist working with Endagon Entertainment or a Fortune 500 company working with Endagon Innovations, the relationship is not simply thought of as a business one, but rather a friendship with room to prosper further. It is in the Endagon guidelines to accept all clients as family members, take them out to eat, and create an environment that is mutually comfortable and rewarding. Upon doing this, local clients that reside near any of Endagon’s three offices (Orlando, Fort Lauderdale, and New York) are exposed to the unique culture and core values that Endagon companies possess. Some team members work 9-5 or 10-6 everyday, while others work “virtually.” Virtual operations is something that Endagon continues to move toward as all of the individuals’ tasks can be handled through advanced communications on the web.
One of the most important elements to Endagon’s success is its “Innovation.” While three main branches exist within the company, a plethora of smaller companies and operations are established out of a little brainstorming and a lot of hard work. In early 2009, the company sold their online collaboration application called Jamblr, their personal concert finding platform, Concerts I’ve Seen, the music aggregation service, Skatterband, and the sports scouting network, Tomorrow’s Athletes. Aside from those entities that don’t exist within the company anymore, Endagon promises to continue to innovate by releasing something fresh and new every single month. Whether it’s an event, music festival, or a web application, Endagon thrives best on new creative ideas.
Although it has only been a few years, Endagon is showing no signs of relenting. After all, the company was founded on the premise of saving the music industry. A few years after inception, Endagon looks to be one of the company’s on the cusp of developing the new model of the industry. There is a reason the name “Endagon” means so much to the company’s founders. In short, it stands for “End is Gone” – and the mission is to ensure a fruitful and long-lasting lifespan for those bands, brands, and even individuals that can be affected by the power of Endagon Enterprises.
