Outdoor advertising involves promotional displays that range from transit posters to highway billboards and arena placements. These are all geared towards communicating an important message to the public. This message may involve taking a trip, giving to a charity, voting for a politician or purchasing a product. It might also be a public service announcement.
Outdoor advertising has several unique advantages over radio, television and print advertisements. It does not have to be invited into an individual’s home to be effective. It also does not depend on a medium to entertain viewers.
This type of advertising also benefits from frequency. Pedestrians or commuters may see an advertisement repeatedly over whatever period an ad is made public. It provides an effective complement to other types of advertising media that a company is currently using. There are a number of outdoor advertising ideas that can help people promote their business in an efficient and cost-effective manner.
Billboards are a great method of advertising for both large or small businesses. This is because they provide a commanding venue for a company’s message. Signage is colorful, oversized and difficult for commuters to ignore.
Traditional billboards consist of vinyl sheets that are glued to a frame, and they often involve significant labor costs to remove and install. Electronic billboards, on the other hand, feature colorful moving graphics that can be constantly altered remotely through the Internet. At the same time, billboards can often be shared among a number of advertisers on a rotating basis.
2. Company Vehicles
Company vehicles are another great outdoor advertising idea. They promote a business while they are in use during work days. Many businesses utilize cost-effective removable magnetic vehicle signs that are virtually immune to weather. Pizza delivery services throughout Australia often advertise their products with car-top signs.
At the same time, vehicle wraps are steadily growing in popularity, and they utilize the whole car as an advertising canvas. They feature attention-grabbing phrases and company logos that will gain the attention of potential customers.
3. Building Wraps
Building wraps are giant advertisement platforms that can attract a targeted audience. There are a lot of building wraps found in major Australian cities such as Sydney and Canberra due to the abundance of large buildings that can often be utilized as vehicles for larger-than-life advertising.
The majority of building wraps do not often cover the whole building. However, they do cover a huge portion of between one to five sides of a building. There are lots of advantages that come with using a building wrap as a type of outdoor advertisement. It is almost impossible for people to ignore these advertisements whether they like it or not. Their monstrous size helps a business increase consumer awareness of a brand. At the same time, a company can place a building wrap advertisement close to a retail outlet that sells the products that they are advertising.
4. Mobile Advertising
Mobile advertising methods ” can range from a traveling flatbed trailer that features a large vinyl board to a roving employee dressed in a sandwich board. Outdoor advertising with a dedicated mobile vehicle is often an attractive option for promoting businesses and the products or services that they are offering.
At the same time, companies can use mobile
advertising to promote large-scale events such as grand openings, conventions and movie releases. Aside from that, they allow companies to tap special event attendees or concert-goers within their target market to try out their products or services.
5. Aerial Advertising
Aerial advertising is often noticed because it is an unusual form of outside advertising. Examples of aerial advertising include banner-towing blimps and airplanes that hover over events. A specialty outdoor advertising company often handles aerial advertising events.
6. Sidewalk Advertising
Advertisers are beginning to take note of the busy traffic that sidewalks in large cities see every day. Sidewalk advertising is an easy and quick way for companies to get their message to a targeted audience. Different platforms for this advertisement medium include sticker ads, chalk ads and water stenciling ads.
7. Printed Shaded Cloth
Printed shaded cloth is the hottest advertisement medium today. Many Australian companies use this ad medium at a wide range of targeted events. At the same time, it is financially feasible for large and small businesses alike.
The durability and versatility of a printed shaded cloth makes it a branding product that can be reused multiple times in many locations for many years to come. At the same time, the cloth is created from recycle materials that make it a great option for environmentally-conscious consumers and businesses. Products such as railing covers and speed fences along with scaffolding towers are great examples of the versatility that comes with this advertising tool.
Site Shade manufactures and supplies printed shade cloth to companies across Australia and the world. Buy online or speak to a friendly customer service rep on the phone today!