When people are trying to make their website more profitable, the first thing they often think about investing in is marketing or trying a different approach. In reality, most could make simple adjustments that would allow them to improve their conversion rate. Going this way could not only produce instant effects but also cost less in most cases. Besides, continuing to throw money at a site that is fundamentally flawed is never a great idea. Here are three easy ways to boost conversion rates on your e-commerce website.
Improve Your Checkout Experience
Did you know that millions of customers are lost to clunky, sluggish, or obstructive checkout processes every year? As a matter of fact, it is estimated that most shopping carts get abandoned over 60% of the time, but that top-performing checkouts are able to drop that number down to 20%.
The thing is that it can be difficult to see what is wrong and configure a checkout yourself if you have limited experience. If you’re in that situation, you should consider checking a number of platforms. Make sure your checkout process is optimized for mobile and speed, and you can use it with a Shopify POS if you own a brick and mortar storefront. Choosing a platform that’s well respected and constantly works to fine-tune their system is a great way to optimize cart conversion without having to do all the testing yourself.
Take Advantage of Special Offers
You always want to have some sort of special offer on your website. Either it’s free shipping sitewide, or limited offer coupons, you have to keep people interested and get that FOMO going. At the very least, you should have a free shipping policy over a certain order limit.
If you think you can’t do that, know that it could be much more profitable to slightly increase your prices to make up for the difference. You’ll probably also see an increase in sales, so you’ll end up recuperating that money on the back end.
Use Live Chat
You might think that it’s a small detail, but you have little idea of how powerful live assistance can be when people navigate a website. This gives them trust that someone is actually there to help them, and will be there to help you if something goes wrong.
At the same time, managing a live chat can be a hindrance to some. You have to be actually able to answer all inquiries in a timely manner, which can be tough at best, to nearly impossible at worst. You could always hire someone to manage it for you, but you have to find people who actually understand your business and will be able to answer questions satisfactorily, as well as be ready to treat your customers as well as you would yourself.
These are just some of the simple ways that you can increase conversion rates on your website. The most important thing is to constantly tweak and test, and make sure that you keep an eye on your metrics if you want to focus your efforts in the right direction.
