Off-page optimization is a strategy which has been subject to much change throughout the past few years. Whilst it has traditionally been focused towards directly improving keyword ranking predominantly through the use of link-building schemes, the introduction of Penguin put an end to many of the traditional forms of off-page optimization and resulted in the practice evolving and developing an array of new techniques. Here are some of the most useful and important off-page SEO techniques which you should definitely use for the best results.
Photo by jannoon028 at freedigitalphotos.net
Social Media Engagement
Building and engaging a community on social media is becoming an increasingly more essential technique for off-page SEO. With the purpose of off-page SEO constantly leaning towards building and managing online reputation, there is a definite growing need to embrace social media as a digital marketing tool which is legitimate, valuable and extremely effective. Good digital marketing agencies such as Baldyne are fully aware of the importance of using social media marketing for SEO. Social media marketing means more sharability, better interaction with your customer base and increased link building opportunities.
Local Search
Recently, local SEO techniques have become more and more important for business owners. Google are currently on a massive drive towards local search, and for some time, search results on both desktops and mobile devices have been influenced by location, especially for queries where local intent may not be explicit, using IP addresses, mobile network location data or GPS in order to automatically bring up results which are geared towards geographic location by default. A strong local presence can help to increase brand exposure, bring customers to your door and help you to achieve maximum search results real estate.
Customer Reviews
Listing sites are not only important for building links back to your website, they are also crucial for customer reviews, a factor which is becoming more and more important to off-page SEO. For any online and even offline businesses, customer reviews are a hugely important consideration for an off-page optimization strategy, and can even be a vital component of a marketing strategy. A positive review of your company or brand can certainly help to instill confidence in new users and contribute as an important ranking factor for local search. Recent surveys indicate that around 88% of customers trust online reviews just as much as personal recommendations.
Getting Link Building Right
Despite a number of changes being made, link building is certainly not dead and is still a hugely important part of any good off-page SEO strategy. However, it’s important to understand that link building is only truly effective when done right. Ensuring that you prioritize quality over quantity, build natural links, and use a variety of external sources will help you get the best results from your link building strategies. At all costs, poor-quality links and manipulative keyword and anchor techniques should be avoided.
Off-site SEO is hugely important to your website’s search engine rankings and is often directly tied to marketing. By following the right techniques and keeping up to date with the latest SEO trends, you’ll be able to see the best results.
