The field of SEO is a going through a continual change every moment. Things of relevance are no more relevant after the passage of some time. Hence you are required to stay flexible and updated on the evolved workings of the constantly maturing search engines. Thus, the latest SEO trends are here as follows:
Content freshness
Creating contents or articles which are fresh and the smell of elevated quality is imperative for procuring high ranks in the SERPs. The title should be conspicuous and enticing enough to catch the reader’s eye. The content needs to be informative and precise without beating about the bush and filling the entire content with gibberish and shallow information. The contents should not be over optimized with keywords then this would be termed as spamming. The keywords should be used judiciously and not more than once or twice per article.
Consistent and minimal article submission
This is of utmost importance. Mass submission of articles is never validated or accepted by Google algorithm. Hence if you do not want to tag yourself as spamming and get awarded by Google with a penalty then simply avoid submitting voracious quantity of articles per week. Tone it down and submit articles in minimum numbers to enjoy better rankings.
Integrate social media sites
Social media is currently the trend of the town. Everyone seems to be going crazy with the idea of social networking. People just love sites like Twitter, Facebook, Tumblr and Google +. People prefer these sites as mediums to build connections and also to connect to people globally. Hence optimizing your sites with these social media sites is an excellent and lucrative strategy to meet prospective clients and simultaneously retain and maintain old clients too. Let your business site bloom like never before and simply go viral with these quick and easy social media sites.
Lengthy and in-depth articles
Google Panda is an ardent lover of those posts which are detailed, long and have a proper flow. It is imperative for the articles to retain their length and flow so that when a reader reads them it does not appears as lifted chunks or pieces to him, it should feel like a complete, well structured and informative article having detailed information about the topic of the post. It should also be kept in mind that a lengthy, well researched and fresh article always ranks better any day than an article which is shallow and cut into chunks.
Catchy and unique titles
Make sure to add titles to your articles which are catchy and enticing so that they get easily noticed and become objects of allure so that you can attract a large number of readers. Hence if you are seeking a technique to get an increased number of clicks and visits to eventually convert them into higher sales, then you should crown your every post with captivating and exciting titles.
Now that you have all the information regarding the current SEO trends go incorporate them and see your website blossom like never before. Find professional SEO agency for that purpose.
Getting Better Ranking on Google and Alexa
Knowing the accurate Alexa ranking is very crucial to rank a website’s traffic correctly. The popularity of your website can be measured by this ranking since Alexa rank a website by the regular traffic rate of that particular site. For example, Yahoo is the in the first position in the Alexa ranking with maximum visitors. If you too want to see your website on the top of Alexa ranking, you need to increase the traffic of your site. Here we are going to discuss some useful strategies to increase Alexa rank for your site.
Download Toolbar
You can download Alexa toolbar and install the toolbar to your PC. Then you need to set your website as the homepage of your browser, which means each time you open your browser, Alexa will start counting your ranking.
Get Widget
Another great way to increase the Alexa ranking is to install an Alexa rank widget on your site. When the website is clicked, it would be registered as a PV by Alexa, even if the viewer does not have the Alexa toolbar installed at his/her PC.
Use Redirection Strategy
The use of Alexa redirects is widespread in nowadays. Most of the people are using this technique and getting a good result out of it. It notifies the ranking system of your site and more traffic are driven into that site, which again increases your Alexa ranking. This is one of the most used strategies to increase Alexa rank.
Achieve Positive Reviews
Try to obtain positive reviews and comments for your site. This will help you to increase traffic rate to your site, and that automatically increase your Alexa ranking. Getting more reviews and comments on your site is possible with the help of proper social networking. Ask your friends, colleagues and business associates to post comments and positive reviews on your site to get more traffic.
