Video seems to be getting ever more popular on the internet, but just why are so many brands turning to video for their marketing?
The right video marketing campaign is a great way of energizing your brand and getting people to interact with your company. Once you start to form that initial relationship, you’re on the path to turning people into customers, and this is exactly where you want to be.
Visitors
You can put your videos on any platform you like and use them to bring visitors to your website. Video content is huge on social media, and if people enjoy your video content they will click to your website and have a look.
Quality video content is also good for helping you to rank better in the search engines. Google wants to rank websites that offer people engaging content, and one of the ways in which you can do this is through video content. People don’t want to look at endless blocks of text, they want some variety, and video is a great way to offer them this.
Engagement
If you’re going to go to the effort of creating content, then you need people to engage with it. However, attracting peoples’ attention with text and getting them to engage with it can be difficult.
Humans are attracted to video as an easy, enjoyable way to receive information though, giving you a good way of passing on your message. The right video content from a company like itsbernard.com can boost the levels of engagement people have with your brand, which can only be beneficial for your business.
Leads
Engaged visitors are all well and good, but if you’re not turning them into leads, then you’re not making the most of those clicks. The majority of websites have a service or product to sell, and to do so, they need multiple points of contact with the customer.
This means that most people don’t buy the first time they visit the website, instead, it’s thought that it takes 7 touch points before you make it into a customer’s conscious. This means you have to work on creating leads by finding ways to contact them again in the future.
If you’re putting out video content that people love, this job becomes much easier. Use video in your email marketing to engage customers, and make sure you’re making it easy for people to find your videos.
Conversions
We continue to move up the pyramid, and when we reach conversions, we’re pretty much at the top. You can create all the leads you like, but if none of them convert, then your website isn’t going to get very far.
Video can help with this too. 51% of marketers say video marketing has the best ROI, and that’s because it’s a great converting tool. Good video helps convey your brands message in an easy to consume way, and people respond to this.
You need to see a return from your marketing efforts, and video is one way to do this.
Update in 2020:
To serve as an update, we’ve also found 62 different statistics in 2020.
