Whether you are a new business or an established one, marketing is at the forefront of your company. Promoting your brand and getting new customers is what it is all about. However, it is not just about how you market your brand; it is also about how you launch new products or services. People might know your name, but they might not know about the exciting new product you have just released. We can all take note from Steve Jobs on this front.
Designing the brand
You may have a brand already, but what will your new product be called? Will it have a logo? If designing logos and names is not your thing, then you should consider bringing in an outside source such as a graphic designer. This is an important part of the product, so you want it to be right. You want them to design the logo and the packaging to reflect the product while keeping it up to date. Your packaging needs to be simple yet easy to read and see from a distance. If someone cannot remember the name of your product, you want them to be able to describe it to another person.
Once you have the name and logo finished, it is time to start thinking about where you are going to show it off.
Getting your product noticed
So, you have the packaging, logo, and brand all designed and ready to go, but how do you get people to take a look at it and try it for themselves? There are many ways that you can get people’s attention, either directly or via another means. You need to find out how best to show off your product in a way that will encourage people to use it.
An online campaign may be a good idea, but if it is for a perfume, then people might not buy it if they cannot smell it. Therefore, you can try to give away samples on the street or at local events. This is a good way for people to see your product and try it for themselves. You could always add money off voucher or some other offer to persuade them to buy the product.
Social Media
Social media is a tremendous marketing tool that will get you and your product noticed quickly. You can pay for advertising, or you can simply post details and free offers, and entice people that way. If you ask people to fill in a form, you can send them a sample; it also gives you their data for future marketing.
You can also pursue more expensive advertising, but you might need capital to fund the campaign. There is the option of securing capital through business loans to pay for the advertising; it should repay itself with the increased earnings over time. There are companies who will provide you with capital in a matter of minutes, while finding you the lowest payback rates.
If you want to get your product noticed, there are many ways that you can achieve it using a mixture of online and physical advertising. All you need to do is evaluate which types of advertising are going to be the most useful for your product.
