When it comes to the creation of a website, you have undertaken a lot of research and effort. While there are website builders available, putting in the time to strategize your optimizations always pays off. Now, the time has come for you to make it work. A business website that does not attract customers is of no use at all, and so it is essential for you to immediately implement effective search engine optimization techniques to attract your targeted audience and generate revenue. Now, if you are new to search engine optimization and so not know what it means, this post will help you understand its importance and how you can improve the performance of your business website with it.
Search engine optimization
When you create a business website, you want it to reach people so that they can learn about your existence and be aware of the products and the services you are selling them. When it comes to search engine optimization, you need your website to be identified by major search engines like Google, Yahoo, and Bing so that they can present your site to the interested customer who is looking for you. For instance, if you deal in pet doors, the customer who is looking for you will type pet doors in the Google search string, and your website should be displayed on the list. If you see most web visitors, they will check out the top ten links that are displayed by Google. They stick to the first page and if required check the second and the third page if they have time. However, they do not go to the tenth or the twentieth page on Google when they are looking for a product or a service. This means if you have a website and do not resort to searching engine optimization services, no targeted customers will ever find you.
This means there if you wish to survive and be present in the market competition today, it is essential for you to resort to effective SEO techniques and tools so that you can be found.
3 Super easy SEO techniques and tools for your website
The following are three super easy SEO tips to boost your website-
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Choose the correct URL-The URL of your site is very important, and you need to choose it before it goes live. Specialists in the field of search engine optimization Dragon Advantage says that the URL is your domain name and this is the address that your visitor’s type to locate your website. The URL is like the signboard that you see in a local store, and it is one of the first things that your potential customer will look for when it searches for a service or a product. Likewise, Google scans the URL of your website to understand what your site is all about and decides how it should be ranked. This is why it is vital for you to create a URL that has no special characters, page ID, etc. Experts say that that ideal URL should contain the name of your business or your keyword with one or two words that are relevant to the type of business you do.
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Ensure you make titles and descriptions for every page- It is crucial for you to create accurate titles and descriptions for every page on your website. These are brief and clear, describe what your business does. When you are making these brief texts, it is crucial for you to add your phrase and keywords in it. If you hover over any tab in your browser, you often find a short phrase that comes up under your mouse at the title of the webpage. Though this description is not completely visible, it is essential for search engines like Google, Yahoo, and Bing. In fact, Google reads these title descriptions to know what your page is all about. Web visitors read your title and description to understand the context of your site and whether to check it out or not.
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Use anchor text- Anchor text is that text that visitors click to be taken to the next page. This helps web visitors to navigate through the website or any place on the Internet. For instance, when you are searching for pet doors on a site and get a phrase that says “check out our latest range of sliding pet doors,” this means that when you click on this text, you will be taken to a page that has images of pet doors. Here, again do be careful as excessive linking might lead to penalties under Google.
Therefore, when it comes to boosting the search engine optimization of your business website, keep these above three super easy tips in mind. They are simple to remember and can be done on any existing as well as the new site.
Author Bio: Richard Bell is an experienced SEO Manager with Dragon Advantage, and he helps clients improve SEO page ranks for their new and existing websites for better performance and ranks.
