Whether you’re running a gaming blog, an affiliate marketing site or a gaming e-commerce store, building a strong brand is essential for gaining an excellent reputation and staying afloat in this very fast-paced and competitive industry. Since gaming is such a popular online niche with literally millions of people following it, standing out is imperative for your success! Because of this, the goal should be to build an excellent, memorable brand from the very beginning. We’ve listed some top tips on building a strong brand for your gaming site.
Tip #1. Choose a Memorable Logo Design
First and foremost, it’s important to consider all the visual elements of your gaming site, such as the logo and color theme. Bear in mind that for your brand to be strong, this will also need to remain consistent across any of your other online channels, including social profiles on Facebook, Twitter, Instagram, YouTube, and Twitch. A striking logo that is representative of what you do in the gaming industry is a good starting point. In general, gaming brands tend to use strong, bold colors such as red and black. However, you can choose any color that you like if you think it will make your brand stand out. It may be a good idea to conduct market research using some logo ideas to see which ones your target audience prefer.
Tip #2. Create a Customer Persona
Understanding your target audience, readership or customers is going to be an important step in coming up with your gaming brand. Knowing what your customers want is essential to meeting their needs and expectations is all part of the process of building a strong brand. The best way to do this is to come up with a customer persona; this is the typical person who will visit your site, read your blog, or buy your products, etc. You can base this on real people. For example, find readers of popular gaming blogs such as Game Guide World and find out more about them to gain information to use for putting a customer persona together.
Tip #3. Brand Personality and Voice
Lastly, it’s crucial to invest some time in considering the human aspect of your brand. Bear in mind that today, branding is much more than simply coming up with a brand name, tagline, and logo – you need to connect with your customers and readers on a personal level. Research shows that when it comes to favorite brands, people tend to attribute human characteristics and traits to them. If your brand were a person, what would it be like? Friendly? Helpful? Exciting? Adventurous? This human aspect of your brand is the final step in tying everything together, and also the most important for truly engaging with your audience, so you’ll need to invest some considerable time and effort into getting it just right.
Gaming is a hugely competitive online industry, so building a strong brand is the most important step when it comes to standing out and being successful.
