The electronic design automation (EDA) industry is growing and the clearly numbers show this. In the latest industry review, industry revenues in Q3 2016 grew 7%. Computer aided engineering has continued to grow even amidst global economic challenges, making it one of the most lucrative industries to invest in today.
Harnessing the Power of Search
Like with any other vibrant industry, the competition in this niche is stiff, especially in today’s globalized marketplace. If you are selling EDA tools online, you will concur that the competition is stiff and you need to optimize your website to stay ahead. This is where search engine optimization (SEO)services come in handy. SEO should be at the core of your online marketing strategy and for many good reasons.
A survey published by the Search Engine Journal says that 93% of internet experiences starts with a search engine. The same report shows that search is the main driver of website traffic, beating social media by over 300%. What’s more, 75% of internet users never to scroll past the 1st page of search engine result pages (SERPs). All these statistics highlight the importance of investing in SEO services for your EDA business. If your website is not ranking highly on SERPs, you will simply not meet your marketing objectives.
Advantages of EDA SEO
While there are many SEO services in your city, it is important to work with a consultant who understands the unique needs of the electronic design automation (EDA) industry. Below are a few of the reasons why you should invest in EDA SEO:
Tailored SEO Solutions
Your website requires specialized attention to get noticed in your niche. There is more to SEO for your business than high ranking. With so many stores selling EDA solutions, you need to stand out and this is where tailored SEO solutions come into play. You should only work with an expert who understands the industry as this will enable you to get more effective customized SEO solutions.
Boosting Traffic
Search engines drive most of the traffic to websites and for this reason; you must make sure your brand is highly visible on SERPs. The easiest way to drive traffic to your EDA website is by increasing visibility on relevant searches and this can only be done by optimizing your content.
User-friendly Website
The reason why most online EDA solution providers fail is because they don’t invest in creating a great user experience. Today’s consumers are very selective and if they find your website slow to load or difficult to navigate, they will quickly abandon it for another site with a better UX. Through an SEO audit, such glitches are detected and corrected to reduce bounce rates and increase return traffic to your site.
Increased Conversion
Your might have the best EDA solutions but if you are not attracting high-quality traffic, you will never convert. Through dedicated SEO, you are able to target the right audience, which in turn boosts the type of traffic coming to your site.
Working with a company that understands EDA for your SEO campaign, guarantees better results and is more cost-effective.
Author Bio
John Simpson is an EDA SEO consultant based in Montreal. He worked as an engineer in the EDA industry before moving to the digital marketing field. John is also a renowned tech blogger and a keynote speaker at EDA conferences.
