We all want more links so as to improve our site’s rankings in Google. After all, Google gets about 78% of all search traffic in the world, so it’s the only search engine most marketers focus on.

However, we shouldn’t get any links just for the sake of increasing the link count. Instead, we should go for the more white hat, effective links, that can boost a site’s rankings in a safe, long-lasting way.

And Google’s advanced search operators may come in handy here. Let’s find out how.

Replicating Competitor’s Success

One of the most effective ways to approach your site’s SEO is to simply implement what’s already working for others. And of course, if you apply this for your competitors, then you may easily be able to fast-track your site’s SEO progress.

You will need to find your competitor’s backlinks first to use this strategy though. And for that, you can use this search operator:

Site:CompetitorSite.com –Site:CompetitorSite.com

So for instance, if your competitor is SEO Optimizers, then you would perform a Google search using: “Site:SEOOptimizers.com –Site:SEOOptimizers.com”.

Alternatively, you can also use advanced SEO tools to do this more effectively. If you don’t know how to use advanced SEO tools, attending an SEO class may be a good option for you.

Guest Posting

Guest posting is an evergreen white hat link building technique that has been around as SEO itself.

However, the effectiveness of generic guest posting has declined, making it important to use only niche relevant sites for guest posting.

The search operators you see in the infographic mentioned under the “guest post” section would allow you to find sites in your niche that accept guest posts.

Similarly, you can also use the “competitor” version of those search operators to find sites that your competitor has already managed to make a guest post on, making it easier for you to get one from it as well.

Resource Pages

Resource pages are basically huge compilations of resources in a niche. They usually have a lot of SEO power, as they have been around for years and have links from some of the best sources in a particular niche.

There are some requirements for them though. You can only get them if you use a page with informative content and not commercial content, have well-researched content, and reach out to hundreds of resource page owners.

The search operators you find for this strategy in the infographic may help you find hundreds of resource page link building opportunities.

Sponsored Posts

As the name suggests, these are basically links that you get by paying someone to make a post on their blog with your site’s link in it.

Google doesn’t like these type of links, but if you limit yourself to high-quality, niche-relevant sites with a lot of useful content, you should be just fine.

If you’re willing to try out this SEO technique, you can simply perform a search with the search operators mentioned under the “paid reviews” section in the infographic.